brand
brand choice
brand identification
brand loyalty
branding (marketing)
logos (symbols)
product management
product placement
trademark + company name
(Open-access guide via MERLOT) Content Based Material. On this page you will find links to video, audio and internet material on branding and advertising as well as teaching modules and language exercises based on the various resources.
A brand identity has three components – name, logo and slogan. Logos contribute to brand building efforts, strengthen the brand image and convey the brand’s personality. A logo can be called as visual signature for the brand. A logo comprises a set of elements (color, typeface, name and design) that lend visibility to a company’s products and services. A logo design can create a powerful impact on the brand drawing emotional reactions from consumers. Logos thus enable an organization to distinguish itself from other market players. Logos play a crucial role in influencing consumer experiences.
Every organization has an employer brand whether they realize it or not. Employees and potential recruits will have views on ‘what it’s like to work here’. We aim to show how a brand impacts on and is impacted by, an organization’s ability to recruit and retain staff as well as influencing its culture and ultimately people’s behavior. A positive employer brand makes good business sense.
Lists of the most profitable brands by sector, year, or country, as well as the 500 best brands overall.
Ranking by Willard-Brown based on dollar valuation of the brand looking at corporate financial results then considering the brands contribution based on meaningfulness, how different it is, and saliency. Also available are rankings for China, India, Indonesia, and Latin America
Ranking by Tenet Partners based on high awareness and positive brand perceptions.
Produced by the University of Michigan's Ross Business School, the ACSI measures customer satisfaction in ten economic sectors, forty-one industries, and for over 200 companies and government agencies.
Consumer Product Safety Commission - Recalls
Products that the CPSC has announced as being recalled due to safety issues.
ConsumerSearch collects the best expert and user reviews from all over the web, analyzes the its picks, and makes recommendations.
Search for trademarks around the world.
United States Patent and Trademark Office
Search and apply for trademarks online.