brand
brand choice
brand identification
brand loyalty
branding (marketing)
logos (symbols)
product management
product placement
trademark + company name
(Open-access guide via MERLOT) Content Based Material. On this page you will find links to video, audio and internet material on branding and advertising as well as teaching modules and language exercises based on the various resources.
A brand identity has three components – name, logo and slogan. Logos contribute to brand building efforts, strengthen the brand image and convey the brand’s personality. A logo can be called as visual signature for the brand. A logo comprises a set of elements (color, typeface, name and design) that lend visibility to a company’s products and services. A logo design can create a powerful impact on the brand drawing emotional reactions from consumers. Logos thus enable an organization to distinguish itself from other market players. Logos play a crucial role in influencing consumer experiences.
Every organization has an employer brand whether they realize it or not. Employees and potential recruits will have views on ‘what it’s like to work here’. We aim to show how a brand impacts on and is impacted by, an organization’s ability to recruit and retain staff as well as influencing its culture and ultimately people’s behavior. A positive employer brand makes good business sense.
Lists of the most profitable brands by sector, year, or country, as well as the 500 best brands overall.
Branding and Labeling in the Digital and Artificial Intelligence Era by
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
Employer Branding for the Hospitality and Tourism Industry by
Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industryexplores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
Identity Designed : The Definitive Guide to Visual Branding by
Identity Designed is an essential reference on brand identity design, including examples from todays top designers.
Digital You : Real Personal Branding in the Virtual Age by
What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.
Brand Identity Essentials, Revised and Expanded : 100 Principles for Building Brands by
Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
Ranking by Willard-Brown based on dollar valuation of the brand looking at corporate financial results then considering the brands contribution based on meaningfulness, how different it is, and saliency. Also available are rankings for China, India, Indonesia, and Latin America
Ranking by Tenet Partners based on high awareness and positive brand perceptions.
Produced by the University of Michigan's Ross Business School, the ACSI measures customer satisfaction in ten economic sectors, forty-one industries, and for over 200 companies and government agencies.
Consumer Product Safety Commission - Recalls
Products that the CPSC has announced as being recalled due to safety issues.
ConsumerSearch collects the best expert and user reviews from all over the web, analyzes the its picks, and makes recommendations.
Search for trademarks around the world.
United States Patent and Trademark Office
Search and apply for trademarks online.