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This guide shows resources for business topics related to marketing.

Brands | Reference

Suggested Books For Branding Information

Brand Rankings

Ranking by Willard-Brown based on dollar valuation of the brand looking at corporate financial results then considering the brands contribution based on meaningfulness, how different it is, and saliency. Also available are rankings for China, India, Indonesia, and Latin America

Ranking by Tenet Partners based on high awareness and positive brand perceptions.

Produced by the University of Michigan's Ross Business School, the ACSI measures customer satisfaction in ten economic sectors, forty-one industries, and for over 200 companies and government agencies.

Consumer Reviews and Safety

Patents & Trademarks