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This guide shows resources for business topics related to marketing.

About This Guide

A short definition:

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and services to create exchanges that will satisfy the needs of individuals and organizations. Marketing a product involves such tasks as anticipating changes in demand (usually on the basis of market research), promotion of the product, ensuring that its quality, availability, and price meet the needs of the market, and providing after-sales service.
From:  A Dictionary of Business and Management. Ed. Jonathan Law. Oxford University Press, 2009 - Available from Oxford Reference.

This guide contains resources related to the subject of marketing. On the left, you can find different topics that this guide covers and jump right to them. You will also find my contact information should you need assistance. Feel free to contact me at any time for help!

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Suggested Search Terms For General Marketing Topics

Having trouble finding the information that you need? Sometimes changing your search terms can help immensely. Below is a list of search terms to try.

  • brand name products
  • communication in marketing
  • consumer behavior
  • direct marketing
  • green marketing
  • industrial marketing
  • internet marketing
  • market segmentation
  • market surveys
  • marketing
  • marketing planning
  • new products
  • physical distribution of goods
  • pricing
  • product lifecycle
  •  professions marketing
  • service industries
  • social marketing
  • target marketing