Publishes case studies, how-tos, charts, blog posts, videos, publications, events and webinars, which can be searched in the MarketingSherpa library.
MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.
An independent and unbiased media company that analyses that accompany the data – comparing and contrasting research, and building domain knowledge.
Provides analysis on industry trends.
Glossary of Financial and Business Terms | The New York Times
A good resource to find definitions of business and marketing terms.
How can you take advantage of social media? How can beginners build a proper social media presence fast? Read and follow our 10 tips. Access via Merlott II
Center for Social Media at American University
The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as creative tools for public knowledge and action. It focuses on social documentaries for civil society and democracy, and on the public media environment that supports them.
Understanding Media and Social Culture – An Introduction to Mass Communication
This book was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
The Social Media Lab studies how people live, behave, think, share, and relate online.
Market Segmentation Study Guide
A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual maps. Ideal for undergraduate students.
The eighth episode of our podcast series answers a crucial economic question: Where do prices come from? Listeners discover that supply and demand work together like the two blades of a scissors to determine the market equilibrium – and the prices of the things you buy.
eMarketing: The Essential Guide to Online Marketing
(Open-access textbook) All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
(Open-access eBook) The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.