This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traffic and sales leads. The goal is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are transforming companies that embrace inbound marketing.
This book addresses, from a conversational and hands-on perspective, the implications of finance, financial literacy, and the importance of understanding finance for both individuals and entrepreneurs. Finance and understanding financial matters are the ones that drive the decision-making process for businesses, large and small; but it is especially important for small business owners as they attempt to build, expand, and develop their businesses.
