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Diversity explosion : how new racial demographics are remaking America by
At its optimistic best, America has embraced its identity as the world's melting pot. Today it is on the cusp of becoming a country with no racial majority, and new minorities are poised to exert a profound impact on U.S. society, economy, and politics. The concept of a "minority white" may instill fear among some Americans, but William H. Frey, the man behind the demographic research, points out that demography is destiny, and the fear of a more racially diverse nation will almost certainly dissipate over time. Through a compelling narrative and eye-catching charts and maps, eminent demographer Frey interprets and expounds on the dramatic growth of minority populations in the United States.
American Incomes : Demographics of Who Has Money by
The 11th edition of American Incomes: Demographics of Who Has Money is your map to the changing consumer landscape, exploring and explaining the economic status of Americans in the aftermath of the Great Recession. It looks at household income trends through 2014 by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, showing the impact of the Great Recession on household assets and debt. The poverty population is also a focus of American Incomes.
AI for Marketing and Product Innovation by
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell.
Entrepreneurship for Deprived Communities by
This study investigates barriers to developing enterprise in deprived communities, highlights trade-offs local authorities face and offers guidance that contributes to a model for developing a community-centered enterprise culture that is critical for reinvigorating disadvantaged groups. Alex Avramenko and Nikolai Mouraviev focus on deprived communities where entrepreneurship traditionally was extremely difficult to conceive and offer insights on under-researched issues, such as enablers of entrepreneurship by local government's integrated approach that blends opportunity generation with capacity and skill building, complemented by support services. They also focus on the formation of an enterprise culture that should become a foundation of policy, enablers and tools for revitalizing deprived communities.Chapters explore range of issues and examples, including rethinking the dynamics of micro enterprise, rural entrepreneurship, senior entrepreneurship, entrepreneurship in a cosmopolitan city, civic/community-centered entrepreneurship and lifestyle entrepreneurship.
Innovation and Entrepreneurship: A New Mindset for Emerging Markets by
In the 21st Century, innovation is the key to entrepreneurial success. And in the fast-paced economy of Latin America, you have to innovate to compete. Innovation and Entrepreneurship: A New Mindset for Emerging Marketspresents a combination of conceptual foundations, methodologies and tools to be applied in mini-cases and business challenges. Along with a cast of expert contributors including academics, global consultants and senior executives, editor Martha Corrales-Estrada explores how to transform the mindset of potential entrepreneurs and innovators in emerging markets. Looking across social and technological megatrends, Innovation and Entrepreneurshipexplores how to fill the unmet needs of new business opportunities with innovative and sustainable business models, including feasibility, desirability and viability perspectives and from personal, economic, pragmatic and social value creation domains. Including mini-cases and business challenges with actual examples of companies in emerging markets, this is an unmissable text for any business student, and particularly those in Latin America looking to analyse and deliver innovative solutions.
