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Business Strategy Capstone Course: Home

The primary objective of BUSA 4185 is to serve as a capstone course for the BBA program. The course is designed to require students to integrate knowledge gained from previous business courses in order to develop corporate strategy.

Your Textbook and Syllabus

Course Textbook:  Strategic Management:  Evaluation and Execution (Creative Commons 3.0 License)

Business Strategy Simulation Website

Some course assignments require access to the Business Strategy Game Simulation Program (bsg-online.com), which as of the Fall of 2015 had an individual access fee cost of $45 per student.

E-Mail Instructors:

Dr. Robin Snipes, Ph.D. (Lead)

E-Mail:  snipes_robin@columbusstate.edu

Dr. Kirk Heriot, Ph.D.

E-Mail:  heriot_kirk@columbusstate.edu

Dr. Laurence Marsh, Ph.D.

E-Mail: marsh_laurence@columbusstate.edu


 

BUSA 4185 - Welcome!

BUSA 4185:  Business Strategy Capstone Course

Greetings!

Hello! Welcome to the LibGuide for BUSA 4185:  Business Strategy Capstone Course provided by faculty in the Turner College of Business at Columbus State University.  This course primarily utilizes free content from an online textbook (Creative Commons license), journal articles, Youtube videos, and original content developed by Turner College business faculty.  However, students will need to have access to a business simulation game to complete the requirements of the course (see bsg-online.com).  In the Fall of 2015, cost to access the BSG simulation game was $45 per student.

We hope you will find this LibGuide easy to use and full of useful information.  Please let Drs. Snipes, Marsh, and/or Heriot know if you are having trouble finding resources you need. 

We hope you enjoy the course and have a great semester!

 

BUSA 4185 - Course Resources

Course Resources

Each unit in the course will be covered in various resources.  Most resources are freely available to you in this LibGuide.  However, some course assignments require online access to the Business Strategy Game Simulation (bsg-online.com), which as of the Fall of 2015 had an individual access fee cost of $45 per student.

The bulk of information we cover will be available in the open-access online textbook entitled: "Strategic Management:  Evaluation and Execution."  This  textbook can be found by clicking on the hyperlink provided. To use the book without internet access you have two options:  (1) Download the entire textbook in PDF format and save to your computer, or  (2) Download the individual chapters provided in the unit tabs.

Individual resources and book chapters are available to download on the Overview pages of the Units (tabs).

You will not be able to download files or connect to web resources without Internet access.  

Your Instructors

 

Dr. Robin Snipes
Professor of Management
Turner College of Business
Columbus State University
Office Phone:  706.507.8067
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Dr. Kirk Heriot
Ray and Evelyn Crowley Endowed Chair of Entrepreneurship
Turner College of Business
Columbus State University
Office Phone:  706.507.8150
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Dr. Laurence Marsh
Assistant Professor of Management
Turner College of Business
Columbus State University
Office Phone:  706.507.8177